Wiki / Internet Leads & ROI
Internet Leads & ROI
Measure lead provider ROI and track conversion to sales.
- How to Measure Internet Lead ROI for Your AgencyThe math every agency should run before buying another batch of leads — cost per lead, cost per policy, and the one number most agencies skip.
- How to Upload Internet Leads into AgencyIQStep-by-step guide to getting lead data from EverQuote, QuoteWizard, or any provider into AgencyIQ — so your ROI numbers are accurate.
- How Lead-to-Sale Matching WorksA plain-language explanation of how AgencyIQ connects a bound policy back to the lead that sourced it — so your ROI numbers are accurate.
- How to Read Your ROI PageA section-by-section tour of the AgencyIQ Internet Leads ROI page — how to read every chart, every number, and what to act on.
- Linking and Unlinking Leads to SalesThe three ways AgencyIQ links leads to sales — automatic, manual, and AI-suggested — plus how to unlink a match that was made in error.
- Understanding Conversion Rates and ROIThe formulas behind conversion rate, CPA, and ROI — plus benchmarks for live calls vs. data leads and why premium per sale changes the story.
- Comparing Lead Provider PerformanceHow to put every lead provider on the same scoreboard — conversion rate, CPA, premium per sale, and total ROI — and make budget decisions from the comparison.
- Browsing and Filtering the Leads LogHow to search, filter, edit, and manage internet leads — with status filters that keep your conversion and ROI math accurate.
- Managing Lead Credits and ReturnsHow to track bad-lead credits, returns, and carrier subsidies so your conversion rate and ROI reflect what you actually paid.